Miss Gladys Sym Choon

Miss Gladys Sym Choon is one of Adelaide’s most iconic fashion destinations, blending more than a century of retail history with a carefully curated edit of contemporary Australian and international designers. Located on Rundle Street in Adelaide’s East End, the independent boutique has built a loyal following for its distinctive point of view, championing creativity, individuality and timeless style. The business honours the legacy of Gladys Sym Choon, South Australia’s first woman to incorporate a business, while continuing to evolve for a new generation of fashion lovers.

Inside, you’ll find an ever-changing collection of women’s fashion, footwear and accessories from established and emerging designers, selected with an emphasis on quality, craftsmanship and personal style. More than a boutique, Miss Gladys Sym Choon is an East End institution, celebrated for its independent spirit, exceptional service and enduring place in Adelaide’s fashion landscape.