Fayt the Label

Fayt the Label is an Australian fashion label founded by entrepreneur and content creator Brittney Saunders in 2017. What began as a small online business has grown into a nationally recognised label with a devoted community, known for contemporary, wearable fashion and a strong commitment to inclusive sizing.

Fayt’s collections span sizes 6–26, with fit and wearability at the heart of the brand. From signature denim and everyday wardrobe staples to elevated occasion pieces, Fayt creates fashion designed to be worn, lived in and enjoyed.

For a limited time, Fayt brings its Adelaide pop-up to Rundle Street East, with an extensive range available to shop in person, including a dedicated denim wall and exclusive styles not available online. The pop-up offers Adelaide shoppers the chance to discover the collection, try different fits and find their favourites with the help of the Fayt team.